LED a ferocious price war prompted many vendors away from lower-end products and instead put its resources into more profitable niche markets.These niche markets include infrared LED, UV LED, automotive lighting, grow lights, intelligent lighting, and so on.The traditional view is at an early stage into the blue sea enterprise will bring a competitive advantage in the market.However, China's leading manufacturer mulinsen company limited (MLS or Forest Lighting) is challenging that notion.
Mulinsen to keep prices low, production strategy
Wood Linsen Taiwan General Manager James Wang told LEDinside said in a recent interview: "the company's business strategy focused on mass production of mature LED products, rather than distributed high-end lighting product development or other niche market resources. ”Wood Linsen main families and everyday life in the Office the necessary basic lighting, light bulbs and lamps and so on.
Wood Linsen spent a large portion of the costs in the manufacturing process.Wang said: "most LED devices are internal, such as LED driver and a binder.We only buy some devices from other manufacturers.You can use this mode of production to ensure the reliability and compatibility of the product.Most wood Linsen products typically use wafer photoelectric (Epistar) IP protection LED chips.Same IP protection LED chips can also be used to transport the Philippines and other developing markets, LED in these areas is less stringent.At present, we are in a brand reputation is very important at the moment. ” |
